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„Yet, many companies will not survive in the long term despite their product innovation capabilities. (...) The answer is simple and painful: these companies have failed to adapt their business model to the changing environments. In future, competition will take place between business models, and not just between products and technologies”.
— Gassmann et al. (2013), Management of the Fuzzy Front End of Innovation

„Yet, many companies will not survive in the long term despite their product innovation capabilities. (...) The answer is simple and painful: these companies have failed to adapt their business model to the changing environments. In future, competition will take place between business models, and not just between products and technologies”.

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